The Weeknd makes a record return to No. 1
,"I've always had an admiration for the era before I was born. You can hear as far back as my first mixtape [2011's] that the '80s -- Siouxsie & the Banshees, Cocteau Twins -- play such a huge role in my sound. Sometimes it helps me create a new sound and sometimes it's just obvious. I'm just glad the world's into it now."
Along with the song's sound, Republic executive vp of promotion Gary Spangler notes,"Every quantifiable metric is through the roof, not just domestically but globally." Also potentially helping"Blinding Lights," and other established hits, according to industry sources, is that budgets for radio stations' audience research have been challenged amid the coronavirus. Faced with less measurable data, programmers may be opting to stick with what's been working instead of taking chances on newer, more unproven titles.
Brian Kelly, vp of operations at Entercom Milwaukee, which includes Pop Songs panelist WXSS, and the company's national top 40 format captain, shares that"Blinding Lights" actually took notable time to get traction, as it didn't top Pop Songs until its 17th week on the chart. "At first, it didn't seem to research, and some other major indicators just weren't there," Kelly recalls."But the format definitely needed tempo, and this was the most upbeat song we'd heard in quite a while. And, I think a lot of programmers fell in love with its '80s-style of production. I mean, c'mon, you could play this during any scene ofKelly calls The Weeknd"one of the biggest core artists of the format.
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