Utah Jazz owner Ryan Smith noted that the combination of Calyann Barnett’s talent and force of personality made her someone he felt he had to work with in some capacity. “If you know Calyann, she’s contagious, she’s a whirlwind,” he said.
First, she was working with someone who was working with LeBron James, and she marveled both at his chiseled, physical form and how it could be shown off, and also the rock-star vibe and gravitas he exuded, which obviously lent itself well to marketing opportunities — though she believed athlete styling was an unmined niche area.
“I was like, ‘Hey, let me dress you for this game, and if you like it, we’ll talk; if not, I’ll leave you alone,’” Barnett said. “And lo and behold, he liked how he looked.” Now, some 16 years later, Barnett is bringing her design acumen and entrepreneurial expertise to expanding the Utah Jazz’s brand.who bought a minority stake in the Jazz in 2021“Yeah, everyone thinks Dwyane brought me here, but he did not. God brought me here!” Barnett said, smiling.Barnett did happen to be working independently with ex-Jazz star Donovan Mitchell and current Jazz guard Jordan Clarkson.
“Honestly, I love it, because I think that it’s a color that’s not really owned,” she said. “… And then honestly, it pops — that yellow pops on the court, it pops on any branding that you do, so it really allows a fresh start.” The in-house alternative became CounterPoint. The apparel brand debuted with two distinct offshoots: The Core Collection features very simple, sleek, logo-driven designs with a tailored approach; the All-Star Collection is more graphic-driven, and has more of a streetwear vibe.
There are items as simple as tonal black-on-black or white-on-white shirts with an oversized, solid J-Note that allow people to rep their favorite team without having to scream “I’m a fan!” or that even non-fans would be fine wearing simply because they like the design.
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