Keith Gill was an unlikely Pied Piper who made millions for himself and others when he shook up Wall Street in 2021. Now he is nowhere to be found.
Keith Gill was an unlikely revolutionary. His T-shirts featured cats in sunglasses, his red headband made him look like a cross between peak-era John McEnroe and Cousin Greg from, and his YouTube videos were long, dry analyses of corporate stocks.
“When running becomes your life and you can’t do it any longer, it’s like everything is taken away from you,” he said. “It kills.”The wider economic situation didn’t help much either: from 2010-2017, Gill worked for various start-ups, but also experienced long periods of unemployment. He needed an outlet for his drive and energy, and in stock picking he found one.
It was this combination of style and substance that was key to Gill’s appeal: part showman with his deliberately cultivated everyman image of headband and beer, part serious number-cruncher who never shirked the hard, painstaking work of financial analysis. And then there was his willingness to put his money where his mouth was. He would post screenshots of his personal investment in GameStop: $US53,000 in all, most of his savings.
There was an immediate government hearing. Appearing before the Senate Financial Services Committee, Gill denied market manipulation and offering advice for profit. “I was abundantly clear that my channel was for educational purposes only, and that my aggressive style of investing was unlikely to be suitable for most folks. My posts did not cause the movement of billions of dollars into GameStop shares. It is tragic that some people lost money, and my heart goes out to them.
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