The Avengers was a rare American blockbuster to alienate the U.S. military, but why did this cooperation never come to pass?
The Big Picture At this point, the relationship between Marvel Studios and the U.S. Military is no secret. Like many American movies, titles in the Marvel Cinematic Universe have a cozy relationship with the U.S. Military and the Pentagon, with projects like Captain Marvel even going as far as to develop specific marketing campaigns tied into military branches like the Air Force. A Vox piece by Alissa Wilkinson from May 2022 astutely explores why this dynamic can be so creepy.
Why ‘The Avengers’ and the Military Couldn’t Work Together A few days into the theatrical run of the film, Wired reported that The Avengers was originally supposed to be made in cooperation with The Pentagon. However, this cooperation crumbled once the Pentagon found itself unable to reconcile elements of the film deemed "too unrealistic," namely the relationship between S.H.I.E.L.D. and America's intelligence organizations.
Of course, The Avengers would go on to dominate the box office in 2012 and subsequent Marvel projects regularly cooperated with branches of the U.S. Military, no matter how wacky the plots got. For instance, there were never any quibbles from the Department of Defense on the plot of Captain Marvel, which heavily involved Nick Fury and S.H.I.E.L.D. forces.
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