The U.S. has fallen as a global destination. Visitors may be miffed by President Trump's travel ban, and the Trump administration has diverted marketing funds.
But it won’t be easy for the U.S. to win back foreign tourists who are increasingly heading to alternative vacation spots in Europe and Asia.
The efforts to attract foreign visitors also took a blow in 2018 when the Trump administration decided to divert funding away from a coordinated marketing campaign to promote the U.S. to international travelers, dubbed Brand USA. Trump instead funneled the money to help pay for improved border protection.
The U.S. is still number one when it comes to spending, with $215 billion coming from foreign visitors in 2018. By comparison, Spain drew about $74 billion in spending from foreign travelers, according to the U.S. Travel Assn. that will feature scenic landscapes including sites in Yosemite National Park, Mono Lake, Channel Islands and Devil’s Postpile National Monument. The film, the third installment of movies created for Brand USA, will be shown over the next several months in theaters in more than a dozen countries, including Mexico, Japan, Russia, China and France.
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