Anheuser-Busch's stock price and Bud Light sales figures have been a focus for those boycotting the brand. What do sales data and the markets tell us?
, while the future of the beer brand's value remains"uncertain," the investment market views the boycott as"a non-event" when it comes to Anheuser-Busch's global revenues.
In a call with investors the same day as the announcement, Michel Doukeris, the company's CEO, acknowledged declining Bud Light sales, saying they represented about one percent of Anheuser-Busch's global volumes. Anheuser-Busch's market capitalization—the total value of a company's shares—had topped out at more than $134 billion on March 31. As of May, this had shrunk to just under $130.5 billion, a drop of less than 3 percent.
Bowman suggested that Doukeris' words showed"the management team is hustling to repair the brand and seems to be confident there won't be a lasting impact.""shows the overall company was performing fine" before the controversy over Mulvaney's social media post.
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