Become attuned to greenwashing in fashion by spotting the slippery language, empty climate commitments and cherry-picked highlights.
To stand up to the most ambitious science-based aims of the landmark Paris Agreement, companies need to halve greenhouse gas emissions by 2030 and hit net-zero emissions by 2050. Anything less is twiddling thumbs to the detriment of many stakeholders, according to climate research.
Even amid the pandemic, 2020 saw higher fossil fuel financing than in 2016. The standout institutions bankrolling the climate chaos over the past five years were J.P. Morgan Chase & Co., Citi Group, Wells Fargo, Bank of America and Royal Bank of Canada, per the report. In the eyes of penny-pinching corporate leaders pressed to act on climate, ambitious emissions reduction targets and the like are dependent upon budget allowance. Under these constraints, Kirsch has found corporations will do “something that looks the best but takes the least change internally,” or in other words: greenwash.
In a social media-transfixed world, digital zines are springing up as another means to educate citizens around common “false solutions.” One such zine called “Hoodwinked in the Hothouse” is in its third annual run with its latest digital edition published in April after a 12-year hiatus.
Pointing to the misinformation surrounding the cotton sector, Marc Lewkowitz, chief executive officer of U.S. cotton nonprofit Supima and chair of the Better Cotton Initiative, said, “Those terms, [organic and regenerative], much likeWhile the call to reduce virgin material use is commendable, experts believe reliance on fossil fuels, in one form or another, is still at the crux of such goals.
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