The deaths of wellness influencers shows how disordered eating is being promoted as a path to better health.
after announcing that her diet had made her “lost” and “sick”. The backlash from the vegan community was immediate and O’Neill later said she received death threats.The wellness industry is now worth an almost absurd-sounding £2.
“Yes, putting toxic substances into our bodies is bad, and of course I support looking at what we’re consuming and reducing the toxic load, be that fizzy drinks, sugar, processed food, smoking or too much alcohol,” she says. “What I don’t support is [the wellness industry] packaging up this quite simple concept with the word ‘detox’ in order to make money.
“I’m in support of meat,” says Callis. “We spent millions of years evolving whilst eating meat and our bodies want that high-energy fat. We learnt how to control fire to make food more nutritionally available, and we are meant to be omnivores. What we did not evolve to eat are the thousands of chemicals that have entered our diet, but the solution is not to be a raw-food vegan; if it were, we would have different teeth and a much longer gut.
Unsurprisingly, nearly all major wellness influencers are also thin and attractive. As a result, “wellness” can feel as if it is still mostly about weight loss, and the underlying message on many of these profiles is clear: thin is healthy and healthy is thin. Viewed in this light, the industry becomes far less about wellbeing and more about a return to the extreme diet culture of the past – a culture we have to pretend no longer exists in our new era of body positivity.
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