Comcast's Xfinity cable service has scored when it comes to the Super Bowl. It will be the only way to watch the big game in DolbyVision.
Last year, Comcast Xfinity customers got to brag about their FIFA World Cup 2022 viewing experience. It was the first time the soccer tournament was broadcast using Dolby Vision — a dynamic version of HDR TV — and Comcast had the exclusive on it. If that wasn’t enough to drive up new subscriptions for Comcast, perhaps this will: the cable company now has the Dolby Vision exclusive for the biggest game of the year in the other football universe — Super Bowl LVII.
Dolby Labs says it’s the first time the big game will be available in the company’s dynamic HDR format. To experience the broadcast in Dolby Vision, you’ll need a Dolby Vision-capable TV, a Comcast Xfinity subscription, and the company’s Xi6 cable box. The result? “When experienced in Dolby Vision,” a Dolby Labs spokesperson told Digital Trends via email, “football fans will feel as if they’ve been transported to State Farm Stadium as they watch every heart-stopping, nail-biting moment of the Kansas City Chiefs versus Philadelphia Eagles game with lifelike colors, sharp contrast, and rich details.”
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