Sorry, Barbie, it’s not you, it’s the hype.
From the celebratory headlines this past weekend, you would think so. given to the one-two punch of Warner Bros’ “Barbie” and Universal’s “Oppenheimer” — did boffo business at the domestic box office, grossing a combined $235 million. And right on cue, the usual pronouncements are being made:“Barbie” made $155 million at the domestic box office during its opening weekend.
It’s not enough for consumers to regularly attend good movies or nice Broadway shows or average concerts and then head home and go to bed. A night out increasingly requires an extremely special occasion and a huge payoff.but not pay $15 to go see Pixar’s “Elemental.” At the Eras Tour they can dress up in costume, get a hotel room with their friends, be in the same space as a major star and post, post, post all about it.
Sunday night in the East Village, I witnessed a Barbie reveler throw a plastic bottle in the garbage. Her drunk friend then yelled, “We recycle, Barbie!” There were “Barbie” brunches and “Barbie”-themed apartment parties. I went to one in Brooklyn, and feared for my life because of my negative review of the movie. Thankfully, none of my readers — hi, mom! hi, dad! — showed up.Of course, “Barbie” was always going to perform fine. Warner Bros.’ and Mattel’s gigantic rollout of pop-ups, collaborations and ubiquitous marketing kept it at the top of people’s minds for months. And the dolls hold a special place in many peoples’ hearts.
So, what does this incredible weekend mean for the rest of the year at the movies? Absolutely nothing. Share this article:
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