The war to win over subscribers at any cost is over.
Netflix was seen as the existential threat to the legacy media industry, so following its lead on subscriber growth was the strategy — the only one practically everyone on Wall Street and in media board rooms cared about. Pandemic lockdowns exacerbated the urgency.Now, that war to win over subscribers at any cost is over.Disney is hiking prices after losing a ton of money on its various streaming services. Netflix recently jacked up prices and is cracking down on password sharing. Warner Bros.
"We're halfway there now and thus executives must confront whether their targets are achievable or even desirable, and this is leading to many strategy changes — as it should."So streaming is evolving, but if the streaming wars phase is coming to an end what's next?The Rumble of the BundlesDisney+ gained subscribers, but also raised prices.Nathanson believes that the next phrase of the streaming revolution will be one of consolidation and bundling.
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