The Story Of Nike's Street Fighter Sneaker And Its Botched Release

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The Story Of Nike's Street Fighter Sneaker And Its Botched Release
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The story of Nike's Street Fighter sneaker and its botched release:

released the shoe—whose tags indicate they’d been manufactured in 2020— only they’d released it without any kind of announcement whatsoever, and had sent the shoes straight to the company’s outlet stores, skipping retailers and Nike’s notorious online sales systems entirely.

“I found out about the sneakers being in the wild just days before Evo 2022", Julio remembers. “A tweet to Justin Wong, with the inputs of Evo Moment 37 on the sneaker’s tongue tag, went viral. I saw the photo and freaked out. I wasn’t told that the sneakers were made or even released.” “I found out very quickly that they were hitting outlet stores and there were a few sales of them already online. Aside from Nike outlet stores, you could also find them on resell sites like StockX, GOAT and eBay as well. So I did what any sneakerhead that wanted a sneaker would do. I wanted them. Wanted to wear them at Evo. Wanted to make sure Daigo Umehara and Justin Wong got a pair.

“I hope if there are ever any big opportunities to highlight the fighting game community through lifestyle and apparel in the future... that it gets planned and celebrated in a better way. That’s all I want. Nike. Hit me up.”but who was working at Nike at the time of the sneaker’s development, has equally bittersweet feelings about the shoe’s release. “I’m really happy that word got out, the FGC community have had a thrill hunting, and especially, that Daigo got a pair”, he tells.

For anyone who wants to get their hands on a pair, Julio says you should check out your nearest outlet store, at least if you’re in the US or Japan. And if that doesn’t work, pairs are currently selling for $200-300 on StockX, where in a nice touch the shoe

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