The ‘Squid Game’ and ‘Lupin’ Effect: 50% Of European Netflix And Amazon Viewing Could Be To Non-English Shows By 2030

At least half of European Netflix and Amazon Prime subs’ viewing time could be spent watching non-English language content by 2030, according to leading analytics firm Digital-i. The firm&#82…

were also flagged as driving the change.

At the current pace, Digital-i predicted that 50% of European Netflix and Amazon viewing will be to non-English language content by 2030. Under new EU rules, which came into force two years ago, streaming services have to dedicate at least 30% of their on-demand catalogues to local content. “As more major U.S. studios roll out their streaming offerings across the globe, it is paramount to understand the type of content that attracts global audiences,” said the report. “As viewers spend more time watching non-English language content, can we expect Hollywood and other English-speaking production powerhouses to. begin to lose their dominance when it comes to the global market for content.

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