Corona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus. Two surveys released this week show that the Corona's brand is suffering from negative buzz.
New York Corona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus.
Constellation Brands , which brews several variations of the popular lager, said in a statement that its customers"understand there is no link between the virus and our business." The spread of the coronavirus couldn't have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer. Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase"coming ashore soon.
— Corona USA February 24, 2020 Replies to the tweet say the ad is in"poor taste" and that the brand should"lay low for a few weeks."Two surveys released this week show that the Corona's brand is suffering from negative buzz. Read More5W Public Relations said that 38% of Americans wouldn't buy Corona"under any circumstances" because of the outbreak, and another 14% said they wouldn't order a Corona in public.
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