Streaming data shows that more and more listeners are turning to acoustic music during the pandemic
Streams for country roots music, which includes honky-tonk and Western swing,
saw the most substantial leap, up 22 percent compared to the previous two months. Folk and bluegrass were up nine percent and five percent, while Americana stayed steady. John Denver’s “Leaving on a Jet Plane” grew 18 percent, while streams for Townes Van Zandt’s catalog were up 12 percent. There was wide variation within rock. Songs like Fleetwood Mac’s “Dreams” and Simon & Garfunkel’s “Homeward Bound” saw double-digit growth, while Queen’s streams fell eight percent and Slayer’s dropped 11 percent. It wasn’t the time for distorted electric guitars and blaring vocals: Streams for hard rock and metal fell 10 percent, while arena rock tumbled 23 percent. Acoustic rock flourished, with leaps for singer-songwriter music , soft rock , and roots rock .
These trends largely hold up when comparing the first two months of quarantine with the same eight weeks in 2019. Industry-wide, on-demand audio streams from March 13th through May 7th were up less than one percent compared to last year, which is meager compared to the average 20 percent increase the industry was seeing in the six months before.
The trends in Alpha Data reflected much of what individual streaming services saw. Pandora listeners gravitated increasingly to bluegrass, country, and folk-rock, while the platform’s Country Chill station nearly doubled in listening hours. Globally, Deezer reported increases across their Acoustic Escape, Happy Acoustic & Folk, and Acoustic Chill playlists, with Acoustic Escape seeing the biggest global increase in streams in March and April among all their stations.
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