With Apple making big moves in the smarthome marketplace, it’s poised to put up a real fight for Amazon and Google.
The smart home market is arguably the strongest it’s ever been. Apple recently reintroduced the HomePod to rave reviews, Roborock is gearing up to launch its new lineup of powerful robot vacuums, and nearly half of U.S. households interact with a smart home gadget every month. That’s an impressive number, and it’s an increase from 2022 — meaning the market is trending in the right direction, and folks seem to be buying into the dream of an interconnected household.
It’s possible that Bard will somehow play a larger role in Google’s smart home plans, but right now things are a bit murky. Google has a history of pulling the plug on projects if they start to go south , and it’s highly unlikely Amazon will sit on its laurels as Alexa continues to lose the company cash.
All of that could be changing in 2023, as the newly released HomePod is one of the best smart speakers on the market and offers full support for Matter. And since the interoperability platform is expected to see significant growth this year, HomeKit should slowly gain support for more products.
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