Made in Italy skin care brand Bakel is pairing its advanced clean beauty with technology to make products future-ready.
“It’s not marketing, it’s science,” Gregoris told WWD of the brand’s third-party tested claims, which include countless dermatology overviews.
The way I approached things was disruptive. First, I wanted to eliminate all of the useless ingredients being put in products. From my point of view something that is useless as an ingredient is one that you insert into the formulation because you want to achieve something like having a nice texture or fragrance. And useless ingredients are also preservatives. For Bakel, each ingredient must be scientifically recognized as beneficial to your skin.
WWD: Bakel has put transparency with the consumer at the forefront of its strategy, why is this so important? From the beginning, I wanted to educate the consumer to be independent in trying to understand what they are buying. On every single Bakel product box, we list each ingredient, explain what it does for your skin, where it is sourced and its expiration date. For me, the quality of what is in the product is the most important part of my job.
It’s not easy, but we’re educating the consumer on different habits from what has been marketed to them for a long time. Bakel will never have a line for just men, there’s no sense in it, the products they need are the same.Driven by a dedication to research and innovation, Bakel is pushing skin care into the next dimension with BAKEL® 3D-Technology.
Through the 3D-printing process, regular fibers with constant diameter of Hyaluronic Acid are produced in a clean room. The shape of the fibers obtained is similar to that of a ribbon, able to ensure a greater contact surface with the skin.
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