It isn’t just Beyonce and Pharrell who are embracing the Western trend, but brides too.
As with so many moments in the cultural zeitgeist, Beyoncé played a major part. In May 2023, the Renaissance tour began, and thousands of Beyhive members mirrored the icon’s album cover by donning shimmering silver cowboy hats in the crowd. A few months earlier, Kevin Costner won a best actor Golden Globe for his role in the hit neo-Western show Yellowstone, which has been beaming classic cowboy style across the nation since 2018.
” The venue definitely plays a part in this trend, with many couples choosing ranches and elevated Western destinations as the location for their nuptials. “Western landscapes are typically very open and dramatic with striking mountain ranges,” notes wedding planner Laurie Arons. “This lends very well to tented weddings in wide open fields and valleys.
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