CTO at Pinochle.AI. Read Kannan Venkatraman's full executive profile here.
For years, the business mantra has been a straightforward one: Build an outstanding product and the market will follow. While that may have once been the case, it's no longer the gospel truth in today's labyrinthine digital marketplace.
The new frontier isn't just about creating a top-notch product; it's about architecting an entire customer persona. Enter the era of generative CRM—a game-changing paradigm where we don't just respond to customer needs but anticipate, influence and even invent them.In a departure from established norms, generative CRM pivots the focus away from product development to something far more audacious: customer design.
Imagine a generative CRM system that becomes smarter with each client interaction, consistently refining a fluid customer persona that's not static but dynamic and evolutionary. This persona then becomes the North Star for creating hyper-personalized interactions, offers, and products that not only satisfy but actively shape customer needs and aspirations.
So here we stand at the threshold of a future that isn't just about adapting to change but catalyzing it. Generative CRM doesn't just prepare us for the future; it enables us to design that future, one customer at a time.
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