Now is my time.
shoes have become a visible and reliable staple thanks to their timeless yet feminine designs. Best-sellers like their Godiva pump are instantly recognizable to shoe lovers everywhere, as is their newer sr1 collection, known for its signature metal logo-plate.So when it came time to relaunch the brand's men's collection , Sergio Rossi group CEO Riccardo Sciutto set out to reinterpret the codes from the women's line into the new offering for guys.
"The desire to think big and make our sr1 iconic collection available for everyone was the starting point for the relaunch of our Menswear collection," said Sciutto in a statement, adding that the request for the product started from their clients.
Guests at this season's edition of Pitti Uomo, the large menswear trade show currently underway in Florence, are among the first to preview the new collection in person. The brand staged an interactive booth installation in the event's central forecourt, positioning itself alongside other leaders in the men's fashion space
The new Sergio Rosso Uomo line, which also include boots and loafers, will be available online and select stores this fall. Click through the gallery, below, to see the full set of shoes.
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