Men are more likely to die from COVID-19 but are less likely to wear a mask than women are. Here's what psychologists say is driving that behavior.
surprised by the study’s finding that appealing to men’s sense of family responsibility didn’t much increase their intention to wear masks, whereas appealing to their sense of community did.
“For example, I know people who’ve been screamed at in stores for not wearing a mask,” Smith said. “No one deserves to be treated this way. I think it just fuels further resistance.” A shame-based approach won’t work in convincing guys like that, Smith said, but friendly peer pressure might.
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