Countries in Europe have recently made headway on normalizing a culture of refill and reuse in supermarkets. Grocery stores in the U.S. continue to face a number of challenges.
Minimizing packaging waste is an explicit goal in Conway’s work. “I think the difference between a zero waste bulk section and a supermarket one tends to be that in a supermarket, you’re offered a disposable paper or plastic bag and told to fill up as much as you want and take it away,” she says.
She trains stores to consider the logic of what they put in bulk.
In a literal sense, retailers need to drive the point home. “You need the customer engaging with this concept [outside the store], because they’ve got to remember to bring the right containers.”
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