'As generations of youth suffer through recessions, uncertainty, and the degradation of the planet and institutions, the wide-eyed, unaffected worldview of the California Girl hasn’t seemed as fortifying nor protective as other more aggressive styles.'
But California’s unique properties — the seasonless weather, its counterculture-as-dominant-culture, its proximity to both natural wonder and natural disasters — shape New California Girl, just like every other iteration of the look since the ‘50s.
First of all, California has no seasons . In California, the weather fluctuates between fifty degrees to ninety degrees in the course of a day, all year long. Here, it is common to see people who wear both puffer coats and flip flops, or beanies with their tank tops, without an iota of irony. But in climates across the country, weather is becoming increasingly unpredictable.
, an L.A.-based fashion label whose high-end cashmeres and silks have won them fans across the country.A slouchy sweater, fancy pajama pants, and flat sandals. Seasonless design is also practical if you’re interested in getting the most wear out of your clothing. “That seasonless quality has legs. It can live in your wardrobes for longer, and we’re finding that it resonates with our customers. It can transition from one season to the other. It’s more useful in your wardrobe.”
This deep utility extends beyond just temperature. The look is also classic, well-made, and straightforward, which means it's trend-resistant and looks good on all ages. It's appropriate for and interesting at most occasions and dress codes. This universality facilitates a sustainable way of shopping and dressing. If you’re buying long-lasting clothes that you'll always want to wear, it means you have to buy fewer, less often.
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