Ever since the ’50s, when the motion-picture industry felt existentially threatened by the rise of television (much as forces within it today feel existentially threatened by the rise of stre…
Ever since the ’50s, when the motion-picture industry felt existentially threatened by the rise of television , the movies have found ways to entice people into theaters with added benefits. 3D was the original P.T. Barnum attraction , and the return of 3D in the mid-2000s — it rose up from the dead as improbably as the beast in a “Creature From the Black Lagoon” sequel — was a sign of the tremors of economic anxiety that were starting to rumble through the industry.
Yet through it all, one timeless enhancement has remained as intrinsic to the moviegoing experience as the movie itself. And that’s the ritual of buying, and eating, concessions. Just think of the wordis mythological — at once classic and quaint and quintessential, like hot dogs and brew at a baseball game.
So what’s going to happen to all those yummy, greasy, crunchy, Jujyfruity snacks when people go to the movies during the age of coronavirus? I feel like that’s a question that isn’t really being asked, at least not very prominently, because in the grand scheme of the pandemic it seems far too trivial. Yet when it comes to how, exactly, we handle the reopening of, there’s a contradiction — call it the Popcorn Conundrum — that concessions are at the very heart of.
Movie theaters famously depend upon concessions for a healthy portion of their revenues. About 40 percent of their total profit comes from concessions, and that’s partly because theaters take in 85 cents from every dollar spent on movie food. Without those snacks, they’re in a much more meager business.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
New Movies to Watch This Week: ‘The Tax Collector,’ ‘An American Pickle,’ ‘The Secret Garden’While the Hollywood studios continue to keep their tentpoles locked up till most American cinemas reopen, indie distributors are releasing a handful of smaller movies with big stars in supporting r…
Read more »
The Best Woks, According to Chefs and Cookware ExpertsWhile it is indeed very good for stir-frying, woks can be used to steam fish, boil a stew, or even make popcorn for movie night
Read more »
Partisan divide among Americans who believe 'it is safe now' to reopen persists as COVID-19 cases rise, survey findsRepublicans tend to be more open to the idea of reopening sooner than Democrats, data shows.
Read more »
This Is the Romantic Gesture of QuarantineFor now — and for the foreseeable future — movie theaters are closed. Fortunately, there is an alternative
Read more »
As Schools Open, Coronavirus Outbreaks FollowIn several states, positive coronavirus tests have created problems at reopened schools, sending teachers, students, and parents into lockdown. In some cases, they’ve even shut back down
Read more »
This mini projector is made for outdoor movie nights and it's more than $400 off nowThe PIQO 1080p Mini Projector is not only adorable, but it also packs an impressive punch sure to turn your backyard into a movie theater. Get it for 64% off now.
Read more »