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The pending deal with give Publicis' agencies access to Epsilon's database of 250 million US consumers. Epsilon helps marketers collect and manage first-party data like CRM stats pulled from email and loyalty programs.
Verizon is hoping to build a big direct-to-consumer subscriber business by taking a page from Warby Parker The CEO of a free TV service that's riding the wave of ad-supported streamers reveals how the company achieved 300% growth in the past year LiveRamp just acquired a startup to help marketers get ready for the looming headache of privacy regulation
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