Designer partners for the collection include Saint James, Raf Simons, Palm Angels, Sandro and Moschino, among many others.
The company has always viewed collaborations as “an opportunity to spread an important message,” with like-minded, creative, caring and innovative brands.
For the collection, Saraiva has reimagined the iconic Smiley logo. When approaching the Smiley logo, Saraiva said he wanted to “capture the essence of boundless positivity at the core of the Smiley brand.” The final design was created as original works of art in his Paris studio and merges the Smiley face with Mr. A. The unique design sends a positive message, which Saraiva said, is “particularly resonant following a time of unprecedented change.
While each designer has been given the style guide and reimagined logo, they will all contribute a bit of their own brand as well.