With glad-handing off the table as striking talent draws a line in the sand, awards strategists must negotiate limited options with perception concerns as the second phase of voting approaches.
Their work is pivotal, of course, but as Hollywood interviews go, it’s not exactly the sexiest offer. Yet with all the striking actors and many of the striking writers off the playing field this summer, that’s the kind of promotion the platforms and studios are relying on in the approach to the second round of Emmy voting.calendar — the final round of Emmy voting begins Aug.
17 — is plagued with uncertainty, and not just because the date of the telecast itself is still very much up in the air. “This is a day-by-day situation unlike we’ve ever seen,” says one top awards strategist, still awaiting marching orders from some corporate clients. “We’re not even clear on if we’ll have participation from below-the-line people because of how other guilds may, in time, choose to stand with the writers and the actors.
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