After becoming a darling among alternative milks, many are questioning whether oat milks like Oatly are actually a better alternative to cow’s milk
, noting that some of the people interviewed were ordering it in a rebellion of sorts from the oat-milk-obsessed monoculture. As criticisms about oat milk became more ubiquitous on platforms like TikTok and Instagram, many consumers likely realized that there is no morally right or virtuous choice when it comes to drinking milk, that every single option is going to have some sort of bogeyman that the diet industrial complex can support.
And of course, there are plenty of consumers who have and will continue to use plant-based milks, like vegans and those who are lactose intolerant. Others legitimately prefer the taste of almond milk or oat milk, and that’s totally okay. But for a while, choosing oat milk could be categorized as a virtuous choice, whether you were doing it for the environment or simply to eat “healthier,” and that just doesn’t really seem to be the case anymore.
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