The NFL sacrificed millions to talk up women’s sport during the Super Bowl. Here’s why

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The NFL sacrificed millions to talk up women’s sport during the Super Bowl. Here’s why
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The central challenge remains the commercialisation of women’s football codes. There is blanket recognition that it is the best way to attract new fans.

At the end of last month, a Six Nations game at Twickenham set an attendance world record of almost 58,500 for a women’s rugby match.

Then there was the case of back-to-back Super W champions the Fijiana Drua, who were fed by Brisbane’s rugby community in the lead-up to a crunch match against Queensland, because of the Fiji Rugby Union’s. For a team jointly funded by the Fiji Rugby Union and the Australian government, under the PacificAus Sports soft diplomacy program, it is difficult to accept this happened.

In its seventh year, the AFLW will expand to 18 teams and offer $1 million to the club with the most wins across the men’s and women’s competitions, but any team that plays the Giants in Marrickville might need to pack their own disinfectant wipes while waiting for the trumpeted upgrade of Henson Park.

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