Local newsroom leaders see growth potential despite tough climate
covering Round Rock and Pflugerville nearly two decades ago, it was with a very specific mission in mind.
The question for newspaper publishers, editors, and reporters in those places, then, is whether they can figure out how to use that growth to finance and sustain their independent journalism. It’s work that a variety of publications with varied histories and missions are taking on – grappling not just with questions about the viability of different newsroom models but also with questions about how to help form and sustain community in rapidly changing places.
For the first time in two decades, more people left Travis County between July 2022 and July 2023 than moved in. U.S. Census Bureau data suggests many people aren’t going far. Williamson County added more than 20,000 residents during the same period, with Hays County also adding population. Further afield, towns in Caldwell and Bastrop counties have also grown significantly since Austin’s population boom has slowed.
The interest from Austin media may speak to the growing profile of its surrounding counties, but it remains to be seen how its new arrivals may change the media landscape there. Indeed, Thurmond suggested the important issue for his newspaper is not how many people are living in Williamson County, but how long they’ve been living there.Thurmond recalled that, about 20 years ago, Williamson County did a survey of where people were getting their local news from.
“The origin stems from seeing the way in which the right in Hays County used this San Marcos Corridor News website that masqueraded as a legitimate news source most of the year and then became a dumpster fire in election season,” Buckley said.
Hays Free Press Lockhart Post-Register The Texas Observer The Texas Tribune Williamson County Sun
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