The new GlamLifeGuru launch probably isn't what you think it is.
The launch of YouTuber Tati Westbrook's namesake beauty brand in October 2019 was an undeniable success, even with just one single product. Now — after a lot of hints, a few million begging fans on social media, and a delayed launch — the brand is back with its highly anticipated second product. In a new video, the beauty YouTuber announced the Tati Beauty Blendiful, a new universal application tool made for all of the blending, baking, and blurring your heart desires.
Similar to an old school powder tool, the Blendiful is a thin, flat, beauty puff made of a fluffy material that Westbrook says was designed to be used with all product types, from liquids to creams and powders. The product will be available as a set, including one full-size and one miniature version for $18, starting on Jan. 10 at 10 a.m. PST. The launch will also coincide with a restock of the brand's Textured Neutrals Eye Shadow Palette .
Some fans were disappointed by the Blendiful reveal, calling it"boring" and"underwhelming" on social media — especially after weeks of lead-up from Westbrook, who called the then-mystery product a game changer. Others were more optimistic, noting that the tool is super on-brand for the beauty vlogger who has used similar products in her tutorials for years.
"A lot of you guys were thinking it was more makeup, but this tool is such a necessary item to create a perfect canvas very quickly [and] effectively," Westbrook said in the announcement video. The idea, she said, was to design a more universal makeup applicator — one that offers everyday consumers a more intuitive, straight-forward experience, while still producing results typical of complicated pro-grade tools.
Westbrook ensures that both the Blendiful and Textured Neutrals palette are permanent and will be restocked again in the future, but if you want your hands on either product sooner than later, we suggest moving fast. View this post on Instagram A perfect blend every time 🦋✨ #Blendiful launches tomorrow 10am PST! #NoHarshLines #BlendYourHeartOut ❤
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Best New Beauty Products Launching This Month: January 2020Shop the latest makeup, skincare and haircare drops of the month.
Read more »
18 Lunar New Year Beauty Products to Add to Your CartWith Lunar New Year 2020 fast approaching, we've rounded up 16 of the best beauty products to add to cart to celebrate the occasion.
Read more »
At CES And Beyond, Marketers Enter A New Era Of Data With California’s New Privacy LawThis week in Las Vegas, countless connected devices were on display at the Las Vegas Convention Center and elsewhere even as tech execs discussed the future of privacy.
Read more »
New York teen discovers new planet while interning with NASAThe newly identified world is 6.9 times bigger than Earth and orbits two suns.
Read more »
Meghan Markle and Prince Harry Shared an Adorable New Photo of Archie for New Year'sHis little Uggs!
Read more »
CEO Unveils Bold New Plan To Undo Damage From Last Year’s Bold New PlanNEW YORK—Saying it would mark a significant change in the company’s direction, Paradigm Marketing CEO Paul Dannon announced Monday a bold new plan that was evidently intended to undo the havoc caused by last year’s bold new plan. “It’s time to make some major shifts in how we do things [in reaction to the disastrous major shifts I implemented last year],” said Dannon of the sweeping new initiative that amounted to a point-by-point retraction of his sweeping initiative from almost exactly one year ago. “We’re all going to have to accept some changes [to salvage the resources wasted due to my last disastrous strategic move], but I’m confident this is going to be an important step [backward] for the company. And, who knows, maybe we’ll even have [no] fun [whatsoever] in the process.” At press time, Dannon was laying off several employees whose salaries amounted to the bonus he had received last year.
Read more »