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Learn about the evolving history of written content and popular media, and the digital era’s landscape of writing-centered careers. Examine what makes a good story, the ways to become a professional writer, and today’s writer’s market.
Navigate the processes that give a story its form and direction while determining your audience. Learn how to organize your ideas, conduct research on your topic, interview sources, find funding, develop the story, decide on a format, and plan your piece’s structure. Understand the writing process from the first draft, revision, and final draft while exploring different genres from lifestyle writing to culture and art criticism, and what it’s like in “the newsroom.” Learn how to write pitches and proposals, as well as how to work with an editor.
Examine what makes a blog paragraph different from one in print and how the demands of Google and SEO can influence what you write, and how to measure your writing. Understand all the ways a changing media landscape affects writing and ways a writer needs to keep up with evolving demands on storytelling.
Learn the power to adapt and study how the media industry changes, embrace new forms of media and find opportunities. Examine how to monetize your work from self-publishing, gig work and marketplaces, full-time writing, traditional publishing, and business practices for a freelance writer.The program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace.
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