“The ultimate goal for the company is to be truly a place to develop artists,” The Neal Agency’s Austin Neal tells Billboard.
L to R: Price Runberg ; TNA's Austin Neal; Warner Chappell's Ben Vaughn; Warner Chappell’s Bethany Mako; Palmer Anthony; TNA's Ryan Beuschel; TNA's Haley Teske; Lewis Brisbois’ Matt Cottingham; Lewis Brisbois’ Austin Wells and What’s Good Projects’ Ryan KroonNashville-based booking outfit The Neal Agency, known for a roster that includes artists Morgan Wallen and Bailey Zimmerman, has launched a music publishing division,, will spearhead the new division.
Beuschel says, “I think Palmer is a great example of being the first person that we did this with because he was signing to the agency, and then shopping around and looking into publishing deals. At one point, he mentioned, ‘It would be amazing if we could work together,’ and we knew each other before he signed with The Neal Agency. He had been touring in Texas and was writing some really compelling stuff alone and with co-writers.
“Working with Ryan, with his background at ASCAP and Warner Chappell, this partnership makes a lot of sense,” adds Warner Chappell Music Nashville president/CEO. “I met Palmer because of and it’s been really cool to watch Palmer starting to network through the town and co-writing. It’s great to build this new thing out with them.”Anthony grew up primarily in northern California and went on to play baseball at the University of California, Santa Barbara, before pursuing songwriting.
“I saw him at Whiskey Jam and I could tell he was a hard worker, and just kept in touch until the time was right,” says Teske. “I’ll say it was a best-case scenario for me, too,” Anthony says, “because Haley was a supporter very early in the whole scene and the fact that all these pieces kind of fell into place, with Ryan at The Neal Agency and Ben at Warner Chappell. It was a perfect scenario for me to keep it kind of in-house for publishing and booking.”Neal launched The Neal Agency in 2022, following his departure from WME.
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