A recovering South Korean shopaholic turned climate activist, Lee So-yeon, stopped buying new clothes after realizing the human and environmental cost of fast fashion. She now promotes the idea of valuing garments for their stories and encourages second-hand clothing.
‘The most eco-friendly clothes are already in your wardrobe’: Seoul ex-shopaholic’s fight against fast fashion
The 30-year-old embarked on a deep dive into fast fashion production methods and was horrified at the human, social and environmental toll hyperconsumerism is having on the planet — and on the mental health of women who make and buy cheap clothes. Lee stopped buying any new clothes — and has not purchased a single fast fashion garment since her epiphany around six years ago.
She is part of a small but growing global movement seeking to promote second-hand clothing and help people — especially women — opt out of the cycle of over-consumption. “But you can still be fashionable and feel good and look great and not have to do that,” she said, adding that although trading clothes did not have the same quick dopamine hit as making a fast-fashion purchase, it was far more rewarding over time.
Most modern clothes are made of synthetic materials like nylon and polyester, which are essentially plastic and do not biodegrade in landfills, industry data shows.
Fashion Fast Fashion Sustainability Second-Hand Clothing Consumerism Environmental Impact
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