The Morning After: Twitter rebrands itself as X and ditches the bird | Engadget

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The Morning After: Twitter rebrands itself as X and ditches the bird | Engadget
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The Morning After: Twitter rebrands itself as X and ditches the bird

In a series of tweets last Saturday, Musk said the company’s famous bird logo and name would soon disappear. The company will change from Twitter to “X.” According to, Musk emailed staff later over the weekend saying the company would become X and his note “was the last email he’ll ever send from a Twitter email address.” And a lot ofTwitter’s own account is now all “X” branding, and it’s rolled out quickly elsewhere.

X.com was once an online bank co-founded by Musk in 1999. It eventually became PayPal and was bought by eBay. Of course, we already have SpaceX, his recently announced AI venture is called xAI and Twitter’s holding company was rammed to X Corp in April. Musk has also talked about how X would help Twitter become an “everything app.”Subscribe to the Engadget Deals Newsletter

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