The metaverse describes the next state of the internet’s consolidation, a marketing spin on Big Tech’s increasing reach and power. It’ll be Big Tech—just as problem-riddled as now—but bigger.
mainstream for a decade now but is far from ubiquitous, leaving the company perpetually trying to capitalize on this $2 billion acquisition.
Right now, the metaverse lives in the space between these total service environments and their owners’ corporate blogs. It’s an invitation to work under, not with, tech giants’ services.dominating cyberspace did decide to collaborate, simultaneously piecing together opposite sides of the quilt to create this digital textile, that would be very polite. But is there a world in which Microsoft, Facebook, Epic Games, Apple, Niantic, Nvidia, et al.
Arguably, the closest property we have to a real metaverse is Roblox, a billion-dollar platform and game development toolkit. Players use Roblox to build a game about adopting pets or a virtual re-creation of their local church, and 48 million daily users can join them. Roblox hubs together those worlds through a proprietary browser-based search system.or Second Life. What growth looks like for Roblox is more stuff on Roblox.
Epic Games CEO Tim Sweeney has been outspoken about the threat of a metaverse—something he considers an inevitability—run like an Apple ecosystem, governed by “one central company” and “more powerful than any government,” he
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