The Man Who Discovered Network Effects Isn't Sorry

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The Man Who Discovered Network Effects Isn't Sorry
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Bob Metcalfe, inventor of ethernet, coined the law that explains the power and pathologies of social platforms. He also just won computing’s highest honor.

When people talk of network effects, they’re unwittingly channeling that sales pitch. You can argue that the idea was behind the explosion of not just social networks, but the entire philosophy of “get big fast” that characterized the first two decades of tech in this century. So you would think that the day Bob Metcalfe actually visited Facebook, he would have been treated like a hero.

Metcalfe acknowledges that the power of networks isn’t always to the good. “We don't quite know how to handle all the connectivity,” he says. “That's why there are these pathologies emanating. But I am confident that we're going to figure out how to handle truth, so that, you know, fake news doesn't kill us.” After all, he notes, at one point people thought porn was going to ruin the internet. “But now we don't argue about porn anymore, that's been handled.

Speaking of the internet, I defied ChatGPT’s advice and reminded Metcalfe of the 1996 collapse he predicted that never happened. If the chatbot had truly understood Metcalfe, it would have known that he’d greet the subject with a laugh. He recounted that he’d been so confident of a crash that he had promised to eat the column if he was wrong.

. Twenty-seven years later, the only thing that’s collapsed is the uppercase in the internet’s first letter. Capitalization is no longer necessary because the word “internet” is now officially a common noun as opposed to a proper one, as common as air or water. Even thoughIn [Metcalfe’s] thinking, the Net is a fish already hooked; those routine brownouts are but the first few twinges at its mouth.

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