The Liberty and Aces WNBA Finals elevates the leagues brand

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The Liberty and Aces WNBA Finals elevates the leagues brand
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When the New York Liberty and Las Vegas Aces formed what have been characterized as super teams by close followers of the WNBA.

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When the New York Liberty and Las Vegas Aces formed what have been characterized as super teams by close followers of the WNBA, featuring this season’s league MVP, Liberty forward Breanna Stewart, who has won the award twice, and Aces forward A’ja Wilson, also a two-time MVP , as well as back-to-back Defensive Player of the Year , it was almost a foregone conclusion the two franchises would meet in the Finals.

No matter what the outcome, the Finals have already been a victory for women’s basketball. Heading into last night’s match up, the series has generated impressive television ratings. Game 1 on Sunday, October 8, held at the Michelob ULTRA Arena in Las Vegas, had an average viewership of 729,000 and peaked at 885,000 people watching on ABC.

Additionally, Game 3 had an average viewership of 659,000, peaking at 945,000. It was the most watched WNBA Game 3 in 18 years and a 14% increase from last season’s Game 3 played by the Aces and Seattle Storm.

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