The Liberal brand is tarnished. Some hard truths must be faced in the wake of another election loss | Trent Zimmerman

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The Liberal brand is tarnished. Some hard truths must be faced in the wake of another election loss | Trent Zimmerman
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As Labor governments blanket the mainland, the Liberal party is left divided over the cause of its failures and a path back to government

In NSW, the biggest factor at play seemed to be an “its time” feeling for a Coalition government seeking a record fourth election win. Issues like cost-of-living pressures undoubtedly had an impact, even if many of these are beyond the capacity of a state government to influence. And for the NSW Liberal party there are clearly ongoing lessons in relation to some candidate selections and their timing and some of the internal issues that hindered the campaign.

Some conservative commentators, particularly those who emerge after dark, tried to argue in the lead-up the election that the NSW Liberals were facing a massive backlash because of the government’s support for strong measures to address climate change. Energy minister and treasurer, Matt Kean, bore the brunt of those attacks.

Yet One Nation’s vote barely moved. In the Upper House, it looks like its representation will actually fall. In Kean’s own seat the swing against him went to Labor and the Greens, which would hardly point to concerns about him being too progressive.

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