It's been one year since Elon Musk acquired Twitter, now called X. Despite some surprising, even shocking changes, Musk has not made any meaningful improvements to the platform.
account on Twitter displayed on a phone screen and Twitter logo displayed on a laptop screen are seen in this illustration photo taken in Krakow, Poland on November 14, 2022.It's been one year since Elon Musk closed the deal to acquire Twitter.
Insider Intelligence expects X's worldwide ad revenues to plummet by 54.4% in 2023 to just $1.9 billion. That's down from $4.1 billion in 2022, when ad revenues are estimated to have fallen by 7.2%. That's not to say that developing a pay-to-play social network isn't a good idea. But trying to convince people to pay for a platform they are used to accessing for free, while simultaneously tearing it apart, was not a strong strategy to gain user buy-in.
Musk hasn't managed to make any meaningful improvements to the platform, and features that were introduced like the new Twitter Blue have been marred by delays or technical issues. Users and advertisers have lost faith in Musk's pronouncements, and CEO Linda Yaccarino has not been able to restore their trust.
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