The new Apple TV 4K probably is still the best streaming device there is, even if what's new isn't all that exciting.
It’s a big deal whenever Apple announces new products. OK, maybe not in the global scheme of things, but in our little world here, every sentence of every word of every press release is going to be scrutinized. Things that aren’t a big deal are going to be turned into headlines. Blog. Blog. Blog.
That’s a big deal on principle, even as we’re still waiting on the the biggest of the deals — the iPhone lineup — to ditch Lightning. Same goes for AirPods. Lower price There was a lot of speculation ahead of this announcement regarding the price of any new Apple TV 4K, thanks mostly to a single tweet by analyst Ming-Chi Kuo about five months before the new Apple TV 4K made its appearance. That tweet referenced “a new version of Apple TV that improves cost structure,” which didn’t really mean anything. Whose cost structure? The consumers’? Apple’s?
But you’re still talking about a product that costs something like four or five or six times what folks are spending on streaming hardware from Roku or Amazon or Google. We might well see the needle tick up in terms of market share, but likely not remarkably so.
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