When did sweaty get sexy? Why the wet-hair-and-makeup look—beloved by Hailey Bieber, Zendaya and more—is in. Plus, the surprisingly simple way you can master this glistening style.
don’t resurface from a sweltering subway or leave the dance floor at a summer wedding looking anything like Ursula Andress, the Bond girl in 1960s film “Dr. No,” who emerged from the ocean dripping in seawater and sex appeal. For comparably glossy hair and skin, you’ll need more than a Jamaican beach. You’ll need beauty products, the sort that are making runway models and celebrities like Hailey Bieber and Zendaya resemble alluringly soaked otters.
To look soakingly in vogue, start with clean, sweat-free skin and hair. Towel dry your locks post-shower, and apply exfoliating toner to your face. Follow with moisturizer but not too much: Excess hydration will cause a makeup landslide, said New York makeup artist Katie Jane Hughes, who works with gleam queens like Bieber.
For a subtle sweat effect that stops short of being quite as sopping as Kim Kardashian’s at the 2019 Met Gala, liberally mist the crown of the head with a styling primer and scrape hair back with fingers to add texture. “Embrace the mistakes,” said Mr. Turner, who created the slick styles at Lanvin’s spring show, where models looked like partiers leaving steamy Studio 54.
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