In mounting their latest traditional antitrust case, the government could have a real shot at taking the company on.
against Google could eventually result in measurable changes and reforms. First and foremost, the Justice Dept. alongside its co-signed states are mounting a very traditional antimonopoly complaint here, and are seeking to showcase tactics like predatorily acquiring competitors and forcing adoption of Google’s own tools.
Unfortunately, any sort of concrete results are years away from materializing, thanks to the inevitably protracted legal battles. In the meantime, the digital advertising world will continue to adapt and shift, so consumers could be looking at an entirely different landscape once the final verdict actually arrives. Still, even if the Justice Dept.
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