Here are the highest-paid female athletes of 2019:
Including prize money, Osaka’s total earnings over the last 12 months were $24.3 million, by’ count. That makes her just the fourth female athlete to earn $20 million in a year, joining three fellow tennis aces: Williams, Maria Sharapova and Li Na.
Williams continues to expand one of the most robust endorsement portfolios in sports, adding Pampers, Axa Financial and General Mills to her roster. They join more than a dozen other brands, like Nike, Beats, Gatorade and JPMorgan Chase. Tennis remains the most surefire way for female athletes to make millions of dollars. Witness the WTA Tour’s announcement last week that the year-end WTA Finals event will pay its winner $4.7 million this year—the largest payout in the history of men’s or women’s tennis. Total prize money on the WTA Tour is $179 million in 2019, and the ten highest-paid female athletes in the world this year are all tennis players .
Despite the playing-salary gap in team sports, marketing opportunities have opened up in recent years for female athletes thanks to the growth of social media platforms, says Dan Levy, who heads up the Olympics and female athletes divisions at Wasserman.
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