A new documentary looks back on the New York social scene of the late 2000s when glamorous high society women dominated the headlines for better and worse
ose weight. Have money. Give away money. Hire a publicist, even if it bankrupts your daddy. The no-bake recipe for becoming an icon of the 2000s is laid out in the opening salvo of Queenmaker: The Making of an It Girl, Zackary Drucker’s fizzy documentary about the founding daughters of a social revolution.It girls, armed with appurtenances both flashy and furry, have swarmed the earth since the creation of capital.
Rising up, Aphrodite-like, in the ashes of 9/11 were Paris and Nicky Hilton. Ivanka Trump. Casey Johnson, the Johnson & Johnson heiress who died in bed in 2010 at age 30. These young women were reality TV stars before there was reality TV – famous not for doing something but having all the things: bags and jewelry and invites. Many of them also had the help of R Coury Hay, the publicist who is seen in the film calling himself “the Queenmaker”.
The shape of the film was dictated by who was willing to sit for interviews. Only a couple of the It Girls themselves agreed to meet with the crew, including Olivia Palermo and Mortimer. “Many of them have elected not to be in the limelight anymore at this point,” Drucker said of the challenge. “It could have been more big-picture, but the more specific you are, the more universal it is,” he reasoned.
Their codependency was soon to fizzle out, along with the entire scene that was suddenly as outmoded as a Fendi baguette. The Occupy Wall Street movement trampled over the prevailing glorification of excess. Mortimer took a run at reality television, appearing in an ill-fated show called High Society. Kurisunkal shut down the blog in 2010. “I’m no longer fascinated by this world” was the explanation.
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