The growing relationship between Instagram and food | Star2.com

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The growing relationship between Instagram and food | Star2.com
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The reality is that in today’s shoot-and-eat age, most restaurants benefit tremendously from putting thought into how their food and eateries will appeal through the filter of Instagram.

There are few relationships that have become as inexorably intertwined as that of Instagram and food. In the past few years, the social media channel – which is primarily an avenue for people to post pictures – has emerged as a font of wisdom about food, gently nudging users in the direction of restaurants perceived to have Instagrammable food or places that are so beautiful to look at, they are immediately bestowed the title “Instagram-friendly”.

Botanica + Co itself is a beautiful restaurant encased in glass with foliage everywhere. Consequently, it is frequently listed on various blogs and food sites with the sobriquet “Insta-worthy”. MyBurgerLab has since gone on to become a successful burger empire in its own right but Chin is quick to admit that that first Instagram push helped them tremendously.

The brand posts at least once a day on their Instagram site because these days, it’s all about being remembered, or to put it another way – not being forgotten. Wong spends at least two hours a day on Instagram and relies on it heavily to find trendy new restaurants. Photo: Ethan Wong Chin revealed that MyBurgerLab’s data also shows that the overwhelming majority of their followers are in that age group.“I am usually attracted to artistically-curated images of coffee, desserts and/or dishes, as well as the interior design of these eateries – what people like to call ‘hipster shots’ or style. These would spark my interest to find out more,” he elaborates.

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