Snap, Pinterest and Amazon all grew their ad businesses much faster in the latest quarter than did Facebook or Google, which still dominate the industry.
predicted earlier this year that, while those two companies would still control over half the market, 2019 would mark the first time their combined share of U.S. online ads would drop. Overall, the U.S. digital ad market will grow 17% next year to $151.3 billion, eMarketer says.
"We believe there is meaningful monetization headroom going forward as Snap leverages its hard-to-reach audience, builds out innovative ad products, & increases ROI," the analysts wrote.in an otherwise disappointing quarter — the company reported weak earnings, soft guidance and missed estimates in its Amazon Web Services division.
in the duopoly." And analysts at SunTrust Robinson Humphrey said in a note that Amazon's ad growth rates could accelerate with "such a large opportunity ahead."Pinterest is growing faster than Amazon, but not quite as quickly as Snap. Even though the image-sharing social media companyand provided a disappointing forecast, sending the shares tumbling 17% on Friday, it still recorded sales growth of 47%.
Pinterest is also gaining traction in categories outside of its roots. Areas like financial services, where companies could pitch a mortgage to someone buying who is browsing content related to home, or travel companies, who could advertise to users browsing content about honeymoons, are starting to see the potential.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Google to acquire Fitbit in $2.1 billion deal; Fitbit stock surges 17%Alphabet Inc.'s Google plans to acquire Fitbit Inc. for $2.1 billion, the companies said in a Friday release. Fitbit shares are up 17% in premarket trading....
Read more »
Google is buying Fitbit for $2.1 billionGoogle announced on Friday morning that it's buying wearables maker Fitbit in a deal worth $2.1 billion.
Read more »
Google acquires Fitbit for $2.1 billion—Promises health and wellness data won't be used for ads'We see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market,' said Google executive Rick Osterloh, announcing the deal.
Read more »
The Spooky Music in Today's Google Doodle Will Get You in The Halloween MoodThursday's (Oct. 31) Google Doodle uses a Danny Elfman-sounding, spooky track to unveil some hidden tricks and treats.
Read more »
Google calls out former competitors working for Texas AG in antitrust probeGoogle has filed a motion asking Texas AG Ken Paxton to prevent confidential business from being disclosed as part of a multi-state antitrust probe into the company.
Read more »
Google to acquire Fitbit for $2.1 billionOne Google executive emphasized that Fitbit users' private data would be protected—and assured that it would 'not be used for Google ads.' 'Privacy and security are paramount.'
Read more »