Tina Tahiliani of Ensemble_India believes that digital is going to be central to their business now, and hopes that within four-to-six months they can return to semi-normalcy. PostCOVID FutureOfFashion
“Man is a social being and clothing is a big part of people’s identity. I believe that our relationships with our customers are strong and we will put in place stringent systems to help them feel comfortable in our space.”
I had been working on taking Ensemble online for the past year, which was supposed to come to fruition at this time. Our young team went back to their homes all over the country but had done such an incredible job of storing all their work in an accessible and systematic manner that we were still able to launch during the pandemic. While we hoped to launch under better circumstances, the team came together wonderfully with a common purpose and we were able to launch our website, www.
I have also been spending time with my husband and daughter, who had to come home from college, as well as our rescue puppy. This time has allowed us to have extended conversations on many topics, which has made me aware of so much. My daughter is writing her senior thesis on fast fashion, humanitarianism and climate change, which has made me think a lot about carbon footprints — my own, Ensemble’s, and the fashion industry’s at large.
How do you truly feel about having to bring your work into your home environment, if at all? Are there any ideas you find yourself contemplating?
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