The future of streaming is ads

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The future of streaming is ads
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With free streamers, you don’t need a login, you don’t need a credit card — all you need is some time to kill.

44 percent of people canceled at least one paid service in the last six months

Still, there’s something uniquely powerful about the truly free streaming service. Because the free streamers don’t have to try and convince you to part with $8 or $10 or even $20 every month, they’re free to think about their product differently. And in many cases, they land somewhere better. Companies like Tubi and Pluto make money every time you watch something, so they have only one job: get you to watch as many things as possible.

Free streamers also need their content to be found, which means they tend to play along with the aggregators and search engines that aim to help users make sense of the streaming world. Whether you use JustWatch or Reelgood or just Google “how to stream” and your favorite new show, the free services are typically well represented. And if the title you’re looking for is streaming on one of them? You don’t need to start a free trial or type in a password to start watching. You just hit play.

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