The Ford F150Lightning is the first electric pickup to appeal directly to existing truck buyers, doing it so well that it’s easily our 2023 Truck of the Year. 🏆
Some vehicles change the automotive world by being radically different inside and out. Others change it by being different where it counts and familiar where it helps. With pickup trucks being the bestselling vehicles in America by a wide margin, converting them to EVs has the potential to make an outsized impact on everything from air quality to gas prices to global warming—but only if truck buyers want them.
It is, in our estimation, a clever move rooted in a deep understanding of the target buyer. Electric pickup trucks to date have all been lifestyle vehicles aimed at people with a lot of disposable income to spend on outdoorsy hobbies. Rivian and GMC have identified white space in that market, but they've also left a far larger white space for the Lightning to fill.
The Lightning makes the most out of every kilowatt-hour it pulls out of the grid, as well. Although the R1T reaches a significantly higher peak charging rate, the Lightning takes only a few minutes longer to charge thanks to its ability to maintain higher charging rates for longer periods. In evaluating the F-150 Lightning, we must acknowledge Ford intended this specific model to do a slightly more limited range of jobs. Simply put, the Lightning is. This is not a failure of Ford engineering but rather a technical limitation of today's battery technology and charging infrastructure that should improve.
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